Pay Per Click Advertising

There are two types of Pay-Per-Click Advertising (PPC).

Sponsored Listings also referred to as Auction Based – Overture, Google AdWords, and FindWhat.

Flat Rate PPC - Overture SiteMatch Exchange, Ask Jeeves, and Shopping Comparison Engines such as Shopping.com, which typically use xml based data feeds.

PPC can be highly effective and more desirable than SEO in some cases. SEO is often more cost-effective, but can be limited depending on the subject matter, content, and popularity of a given website. Venturewide recommends testing PPC to determine website conversions.

Overture

Overture syndicates its sponsored results to Yahoo, AltaVista, AlltheWeb and others. Green Chair’s sponsored listings campaign management includes:

• Keyword Analysis through Green Chair’s licensed software.
• Creation of unique titles, descriptions, and landing page recommendations per keyword targeted.
• Proven writing habits for maximized keyword click-through rates.
• Calculated management of keyword bidding for best ROI.
• Green Chair employs “bid-gapping” technology which prevents excessive over-bidding of keywords by adjusting bids to no more than $.01 above the next highest bidder.

Google AdWords

Google AdWords syndicates its sponsored results to AOL, Netscape, Lycos and others. Green Chair’s sponsored listings campaign management includes:

• Keyword Analysis through Green Chair licensed software.
• Creation of unique titles, descriptions, and landing page recommendations per keyword targeted.
• Proven writing habits for maximized keyword click-through rates.
• Calculated management of keyword bidding for best ROI.
Bid rate and copywriting management for optimal click-through rates